Curriculum
Introduction
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How Google Ads Works
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Planning Your Strategy
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Website Conversion Rate Optimization
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Creating a Google Ads Account
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Google Ads Hierarchy
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All You Need to Know About Keywords
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Keyword Research
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Text Ads
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Campaign Planning with Spreadsheets
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Ad Extensions
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Bidding and Bid Strategy
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Conversion Tracking
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Campaign Setup - Full Step by Step Tutorial
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- Initial Settings, Bid Strategy and Targeting Setup
- Creating Sitelinks
- Creating Callout Extensions
- Adding a Call Extension
- Structured Snippet Extension
- Location Extensions
- Promotion Extension
- Price Extensions
- Message Extensions
- Adgroups and Keywords
- Standard Text Ads
- Responsive Search Ads
- Setup Complete
- Adding Your Negative Keywords
- Adding Your Billing Information
Reporting on Your Results
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Optimization and Campaign Improvement
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ADVANCED - Audiences for Search
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- Introduction to Audiences (2:51)
- Exclusion Audiences Explained (4:20)
- Exclusion Audiences Walkthrough (7:02)
- Observation Audiences Explained (2:04)
- Adding Observation Audiences (3:41)
- Observation Audiences Bid Adjustments (6:40)
- Introduction to Remarketing Audiences (1:44)
- Link Google Ads to Google Analytics (4:44)
- Remarketing Audiences in Analytics - All Users (4:22)
- Google Analytics Custom Audiences (14:29)
- Introduction to RLSA (Remarketing Lists for Search Ads) (2:29)
- How to Set up an RLSA Campaign (12:24)
ADVANCED - How to use the Shared Library like a Pro
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Review and Summary
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Course Support
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