Curriculum


  Introduction
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  How Google Ads Works
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  Planning Your Strategy
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  Website Conversion Rate Optimization
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  Creating a Google Ads Account
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  Google Ads Hierarchy
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  All You Need to Know About Keywords
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  Keyword Research
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  Text Ads
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  Campaign Planning with Spreadsheets
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  Ad Extensions
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  Bidding and Bid Strategy
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  Conversion Tracking
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  Campaign Setup - Full Step by Step Tutorial
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  Reporting on Your Results
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  Optimization and Campaign Improvement
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  ADVANCED - Audiences for Search
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  ADVANCED - How to use the Shared Library like a Pro
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  Review and Summary
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  Course Support
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