Become a Google Ads Expert with The PPC Accelerator™

  Introduction

Available in days

days after you enroll

• Overview of The Course Preview
• What is PPC? (What is Google Ads?) Preview

  How Google Ads Works

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days after you enroll

• How Does Google Ads Work? Preview
• What is Quality Score? Start
• Ad Rank - How Quality Score Can Impact Your Click Costs Start

  Planning Your Strategy

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days after you enroll

• Introduction to PPC campaign planning Start
• Setting PPC Objectives Start
• PPC Profitability Tool Start
• PPC Profitability Tool (Download) Start

  Website Conversion Rate Optimization

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days after you enroll

• Introduction to Conversion Rate Optimization (CRO) Start
• CRO Audit - Before Start
• CRO Audit - After Start

  Creating a Google Ads Account

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days after you enroll

• Introduction to Creating a Google Ads Account Start
• Creating a New Account - Issue with Needing a Credit Card Start
• Creating a New Account with NO CREDIT CARD Preview

  Google Ads Hierarchy

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days after you enroll

• Introduction to Understanding the Hierarchy Start
• Google Ads Account Structure Start
• Google Ads Account Structure Walk-through of an Account Preview
• Campaign and Adgroup Structure Start

  All You Need to Know About Keywords

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days after you enroll

• Introduction to Keywords Start
• What are Keywords? Start
• Broad Match (and Modified Broad Match) Keywords Start
• Phrase Match Keywords Start
• Exact Match Keywords Start
• Negative Keywords Start

  Keyword Research

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days after you enroll

• Introduction to Keyword Research Start
• Before Keyword Research Start
• Keyword Research with The Google Keyword Planner - Part 1 Start
• Keyword Research with the Google Keyword Planner - Part 2 Start

  Text Ads

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days after you enroll

• Introduction to Text Ads Start
• Text Ads Explained Start
• Standard Text Ads Start
• Responsive Search Ads Start
• Call Only Ads Start

  Campaign Planning with Spreadsheets

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days after you enroll

• Segmenting Your Keywords Into Adgroups Start
• Planning Your Campaign Structure with a Spreadsheet Start
• Negative Keyword Research (Part 1) Start
• Negative Keyword Research (Part 2) Start
• Campaign Planning Spreadsheet (Download) Start

  Ad Extensions

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days after you enroll

• Introduction to Ad Extensions Start
• Call Extensions Start
• Callout Extensions Start
• Location Extensions Start
• Message Extensions Start
• Price Extensions Start
• Promotion Extension Start
• Sitelink Extension Start
• Structured Snippet Extension Start

  Bidding and Bid Strategy

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days after you enroll

• Introduction to Bid Strategy Start
• Manual CPC and ECPC (enhanced cost per click) Start
• Target CPA Start
• Maximize Conversions vs Target CPA Start
• Maximize Clicks Bid Strategy Start
• Target ROAS (return on advertising spend) Start
• Maximize Conversion Value Start
• How to Pick Your Bidding Strategy Start

  Conversion Tracking

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days after you enroll

• Introduction to Conversion Tracking Start
• What is Conversion Tracking Start
• Conversion Tracking Tutorial - Website Forms Start
• Conversion Tracking Tutorial - Phone Calls Start

  Campaign Setup - Full Step by Step Tutorial

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days after you enroll

• Initial Settings, Bid Strategy and Targeting Setup Start
• Creating Sitelinks Start
• Creating Callout Extensions Preview
• Adding a Call Extension Start
• Structured Snippet Extension Start
• Location Extensions Start
• Promotion Extension Start
• Price Extensions Start
• Message Extensions Start
• Adgroups and Keywords Start
• Standard Text Ads Start
• Responsive Search Ads Start
• Setup Complete Start
• Adding Your Negative Keywords Start
• Adding Your Billing Information Start

  Reporting on Your Results

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days after you enroll

• Introduction to Reporting Start
• Understanding Reporting and Metrics Start
• Building Reports in Google Ads - Part 1 Start
• Building Reports in Google Ads - Part 2 Start

  Optimization and Campaign Improvement

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days after you enroll

• Introduction to Optimization Start
• What is Optimization? Start
• Optimize by Device Start
• Optimize by Location Start
• Ad Schedule Optimization Start
• Optimizing Ads and CTR Start
• Finding New Negative Keywords with the Search Terms Report Start
• Keyword Level Optimization - Part 1 Start
• Keyword Level Optimization - Part 2 Start

  ADVANCED - Audiences for Search

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days after you enroll

• Introduction to Audiences (2:51) Start
• Exclusion Audiences Explained (4:20) Start
• Exclusion Audiences Walkthrough (7:02) Start
• Observation Audiences Explained (2:04) Start
• Adding Observation Audiences (3:41) Start
• Observation Audiences Bid Adjustments (6:40) Start
• Introduction to Remarketing Audiences (1:44) Start
• Link Google Ads to Google Analytics (4:44) Start
• Remarketing Audiences in Analytics - All Users (4:22) Start
• Google Analytics Custom Audiences (14:29) Start
• Introduction to RLSA (Remarketing Lists for Search Ads) (2:29) Start
• How to Set up an RLSA Campaign (12:24) Start

  ADVANCED - How to use the Shared Library like a Pro

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days after you enroll

• Introduction to the Shared Library (2:21) Start
• Sharing Negative Keywords (6:50) Start
• How to Share Bid Strategy Across Multiple Campaign (4:21) Start
• How To Share A Budget Across Multiple Campaigns (3:40) Start

  Review and Summary

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• Course Summary Start

  Course Support

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• Ask The Tutor Start