Introduction
How Google Ads Works
Planning Your Strategy
Website Conversion Rate Optimization
Creating a Google Ads Account
Google Ads Hierarchy
All You Need to Know About Keywords
Keyword Research
Text Ads
Campaign Planning with Spreadsheets
Ad Extensions
Bidding and Bid Strategy
Conversion Tracking
Campaign Setup - Full Step by Step Tutorial
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Initial Settings, Bid Strategy and Targeting Setup
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Creating Sitelinks
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Creating Callout Extensions
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Adding a Call Extension
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Structured Snippet Extension
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Location Extensions
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Promotion Extension
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Price Extensions
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Message Extensions
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Adgroups and Keywords
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Standard Text Ads
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Responsive Search Ads
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Setup Complete
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Adding Your Negative Keywords
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Adding Your Billing Information
Reporting on Your Results
Optimization and Campaign Improvement
ADVANCED - Audiences for Search
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Introduction to Audiences (2:51)
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Exclusion Audiences Explained (4:20)
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Exclusion Audiences Walkthrough (7:02)
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Observation Audiences Explained (2:04)
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Adding Observation Audiences (3:41)
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Observation Audiences Bid Adjustments (6:40)
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Introduction to Remarketing Audiences (1:44)
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Link Google Ads to Google Analytics (4:44)
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Remarketing Audiences in Analytics - All Users (4:22)
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Google Analytics Custom Audiences (14:29)
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Introduction to RLSA (Remarketing Lists for Search Ads) (2:29)
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How to Set up an RLSA Campaign (12:24)
ADVANCED - How to use the Shared Library like a Pro
Review and Summary
Course Support
