CRO Audit - After | The Big Marketer

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The PPC Accelerator™

Introduction

Overview of The Course
What is PPC? (What is Google Ads?)

How Google Ads Works

How Does Google Ads Work?
What is Quality Score?
Ad Rank - How Quality Score Can Impact Your Click Costs

Planning Your Strategy

Introduction to PPC campaign planning
Setting PPC Objectives
PPC Profitability Tool
PPC Profitability Tool (Download)

Website Conversion Rate Optimization

Introduction to Conversion Rate Optimization (CRO)
CRO Audit - Before
CRO Audit - After

Creating a Google Ads Account

Introduction to Creating a Google Ads Account
Creating a New Account - Issue with Needing a Credit Card
Creating a New Account with NO CREDIT CARD

Google Ads Hierarchy

Introduction to Understanding the Hierarchy
Google Ads Account Structure
Google Ads Account Structure Walk-through of an Account
Campaign and Adgroup Structure

All You Need to Know About Keywords

Introduction to Keywords
What are Keywords?
Broad Match (and Modified Broad Match) Keywords
Phrase Match Keywords
Exact Match Keywords
Negative Keywords

Keyword Research

Introduction to Keyword Research
Before Keyword Research
Keyword Research with The Google Keyword Planner - Part 1
Keyword Research with the Google Keyword Planner - Part 2

Text Ads

Introduction to Text Ads
Text Ads Explained
Standard Text Ads
Responsive Search Ads
Call Only Ads

Campaign Planning with Spreadsheets

Segmenting Your Keywords Into Adgroups
Planning Your Campaign Structure with a Spreadsheet
Negative Keyword Research (Part 1)
Negative Keyword Research (Part 2)
Campaign Planning Spreadsheet (Download)

Ad Extensions

Introduction to Ad Extensions
Call Extensions
Callout Extensions
Location Extensions
Message Extensions
Price Extensions
Promotion Extension
Sitelink Extension
Structured Snippet Extension

Bidding and Bid Strategy

Introduction to Bid Strategy
Manual CPC and ECPC (enhanced cost per click)
Target CPA
Maximize Conversions vs Target CPA
Maximize Clicks Bid Strategy
Target ROAS (return on advertising spend)
Maximize Conversion Value
How to Pick Your Bidding Strategy

Conversion Tracking

Introduction to Conversion Tracking
What is Conversion Tracking
Conversion Tracking Tutorial - Website Forms
Conversion Tracking Tutorial - Phone Calls

Campaign Setup - Full Step by Step Tutorial

Initial Settings, Bid Strategy and Targeting Setup
Creating Sitelinks
Creating Callout Extensions
Adding a Call Extension
Structured Snippet Extension
Location Extensions
Promotion Extension
Price Extensions
Message Extensions
Adgroups and Keywords
Standard Text Ads
Responsive Search Ads
Setup Complete
Adding Your Negative Keywords
Adding Your Billing Information

Reporting on Your Results

Introduction to Reporting
Understanding Reporting and Metrics
Building Reports in Google Ads - Part 1
Building Reports in Google Ads - Part 2

Optimization and Campaign Improvement

Introduction to Optimization
What is Optimization?
Optimize by Device
Optimize by Location
Ad Schedule Optimization
Optimizing Ads and CTR
Finding New Negative Keywords with the Search Terms Report
Keyword Level Optimization - Part 1
Keyword Level Optimization - Part 2

ADVANCED - Audiences for Search

Introduction to Audiences (2:51)
Exclusion Audiences Explained (4:20)
Exclusion Audiences Walkthrough (7:02)
Observation Audiences Explained (2:04)
Adding Observation Audiences (3:41)
Observation Audiences Bid Adjustments (6:40)
Introduction to Remarketing Audiences (1:44)
Link Google Ads to Google Analytics (4:44)
Remarketing Audiences in Analytics - All Users (4:22)
Google Analytics Custom Audiences (14:29)
Introduction to RLSA (Remarketing Lists for Search Ads) (2:29)
How to Set up an RLSA Campaign (12:24)

ADVANCED - How to use the Shared Library like a Pro

Introduction to the Shared Library (2:21)
Sharing Negative Keywords (6:50)
How to Share Bid Strategy Across Multiple Campaign (4:21)
How To Share A Budget Across Multiple Campaigns (3:40)

Review and Summary

Course Summary

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CRO Audit - After

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